Privacy Policy

This Privacy Policy explains how the operator of our habit-building service collects, uses, discloses, and protects personal information when you visit our site or use our online platform and related mobile app features. The service is designed to support lifestyle optimization through habit tracking, progress bars, daily reminder previews, streak calendars, and mobile app access.

For purposes of applicable data protection laws, the data controller is the operator of this service. Our postal address is 8310 West Bob Bullock Loop, Laredo, Texas 78045, United States.

Information We Collect

Depending on how you use our site and service, we may collect the following categories of information:

• Account and profile information, such as a username, authentication details, preferences, and settings.
• Habit information that you choose to enter, including habit names, completion records, goals, streaks, notes, schedules, and progress history.
• Device and technical information, such as device type, operating system, app version, language, time zone, IP address, and identifiers used for security, diagnostics, and service operation.
• Usage information, such as screens viewed, buttons selected, feature interactions, crash reports, and approximate activity times.
• Information you provide when requesting assistance or otherwise interacting with the service.

Please avoid entering information that is not necessary to track your habits. Habit entries may reveal sensitive information about your health, beliefs, relationships, or other personal circumstances. We do not require such information, and you should not enter it unless you are comfortable with it being processed to provide the feature you selected.

How We Use Personal Information

We may use personal information to:

• Create and maintain your account and provide habit-tracking functionality.
• Display progress bars, streak calendars, reminders, previews, and other requested features.
• Operate, secure, troubleshoot, test, and improve our site, online platform, and mobile app.
• Understand usage trends and develop features that support lifestyle optimization.
• Prevent fraud, misuse, unauthorized access, and violations of applicable terms.
• Comply with legal obligations and protect the rights, safety, and property of users, the service, and others.

Legal Bases for Processing

Where the GDPR or another similar law applies, we process personal information on one or more of these legal bases:

• Performance of a contract when processing is necessary to provide the service or features you request.
• Legitimate interests, such as securing, maintaining, analyzing, and improving the service, balanced against your rights.
• Consent, where we request it for optional analytics, marketing, non-essential cookies, or another specifically identified purpose.
• Legal obligations when processing is required by law or lawful authority.

Cookies and Similar Technologies

Our site may use cookies, local storage, software development kits, and similar technologies to keep the site functioning, remember preferences, measure performance, understand feature use, and help protect against abuse. Where required by law, we will request consent before using non-essential technologies. You can manage cookies through your browser and, where available, through the service’s privacy controls. Disabling certain technologies may affect functionality.

Disclosure of Personal Information

We may disclose personal information to carefully selected service providers that process information on our behalf, including providers of hosting, cloud storage, analytics, security, customer support, crash reporting, authentication, and mobile app infrastructure. These providers may use information only to perform contracted services and must apply appropriate safeguards.

We may also disclose information when required by law, in response to valid legal process, to protect rights and safety, to investigate misuse, or in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction. We do not sell personal information for money. We do not use habit entries for targeted advertising without an appropriate legal basis and any consent required by law.

Mobile App and Third-Party Platforms

If you download or use the mobile app through an app store or use device features such as notifications, the relevant app store, mobile operating system, or device provider may independently process information under its own privacy policy. You can control notification permissions through your device settings. This Privacy Policy does not replace the privacy terms of those third parties.

International Data Transfers

Our service providers or business operations may process personal information in the United States or other countries that may provide different levels of data protection. Where required, we use legally recognized transfer mechanisms and appropriate contractual, organizational, and technical safeguards.

Data Retention

We retain personal information only for as long as reasonably necessary to provide the service, maintain legitimate business records, resolve disputes, enforce agreements, prevent abuse, and meet legal, tax, accounting, or regulatory requirements. Retention periods vary according to the type of information and the purpose for which it was collected. When information is no longer required, we delete it, anonymize it, or securely isolate it where deletion is not immediately practicable.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information, subject to legal exceptions.
• Request restriction of processing or object to processing based on legitimate interests.
• Request portability of information you provided where the right applies.
• Withdraw consent at any time when processing relies on consent.
• Lodge a complaint with the data protection authority in your place of residence, work, or the location of an alleged violation.

To exercise applicable rights, please send a written request by post to the address below. We may need to verify your identity before completing a request, and we will respond within the period required by applicable law.

Children’s Privacy

Our service is not directed to children under 13 in the United States or to the applicable minimum age in other jurisdictions. We do not knowingly collect personal information from children who are below the applicable age. If you believe a child has provided personal information, a parent or guardian may send a written request to the postal address above so that we can review and delete the information where appropriate.

California Privacy Disclosures

California residents may have additional rights under the California Consumer Privacy Act and other applicable laws, including rights to know, correct, delete, limit certain uses of sensitive personal information, and opt out of certain sales or sharing. We do not sell personal information for money. Requests may be submitted by post using the address provided above, subject to verification and applicable exceptions.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our service, technology, legal requirements, or data practices. The revised policy will be posted on our site with an updated revision notice where appropriate. Your continued use of the service after an update means that you acknowledge the revised policy to the extent permitted by law.